The Project Goal
Oliver Construction is a leading design-build firm that’s been serving the community since 1945. Recently, they recognized the need to stay ahead of their competition by enhancing their digital presence. To accomplish this, we guided them through our Story Mark Framework, developed a marketing strategy, and created a brand video to feature on their new website and in sales presentations. The outcome was a high-quality four-minute brand video and additional micro-content videos for social media advertising. We’re delighted to see their video work being utilized effectively, and Oliver Construction is successfully building a national footprint.
- Video Production
- Web Design
- Web Development
- Story Mark Framework
Story Mark Framework Activation
Oliver was looking for a video to humanize their brand, position them as a leading design-build firm, and most importantly, increase sales. We began by taking their brand through our Story Mark Framework to discover the main themes and storyline of the video. From there, we identified the customers we wanted to interview and the job sites (finished and unfinished) we wanted to get footage of. The end result was a four-minute video and a bank of footage that can be repurposed for years to come.
A Content Library to Drive Sales
One of the main benefits of working with us to create a “brand video” is all of the additional content that comes with it. Not only did we create Oliver’s main brand video (that lives on their homepage and is used in the sales process), but we also took that library of footage and created several additional short-form videos for social media, digital advertising, and more.