The Project Goal
CED, a powerhouse electrical distributor in Southeast Wisconsin, was experiencing rapid growth and needed a video to showcase their culture, products, and attract potential job candidates. We guided CED through our Story Mark Framework, creating a flow to establish CED as a market leader and an excellent place for career growth. We conducted a half-day shoot at CED’s offices and another at a client’s site. The final product exceeded expectations and is currently being used for recruiting and client proposals.
- Story Mark Framework
- Video Production
We were looking for a video to help with our recruiting efforts and solidify our positioning as an industry leader. Story Mark Studios did a great job telling our story through their framework, they were very easy to work with and we are really happy with how the final product turned out.
Story Mark Framework Activation
CED wanted a video that appealed to both potential clients as well as potential employees. We worked through our Story Mark Framework to create a narrative that appealed to both audiences highlighting CED’s fast growth, incredible culture, and their ability to deliver to their clients. The end result was a quick video that can be used on future campus visits for recruiting and in the sales process.
Two Half-Day Shoots
Creating a video like this (and most of the videos highlighted on our site) doesn’t have to be complicated or break the bank. After getting to know your brand and going through your framework, we can typically create a brand video with two half-day shoots before going into post-production.